Privacy Policy

Last Updated: June 30, 2026

MidwifePlus Ltd (“MidwifePlus”, “we”, “us”) is committed to protecting your privacy. MidwifePlus is a digital marketplace that connects families with independent midwives; it does not provide healthcare services or clinical care. This Privacy Policy explains how we collect, use, and protect your personal information when you use our platform, in accordance with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

MidwifePlus Ltd is registered in England and Wales (company number 15709047). We are the data controller in respect of personal information processed through the platform.

2. Information We Collect

  • Account details, such as your name, email address, and contact information.
  • Information you provide when submitting a service request or completing your profile.
  • Information you share when connecting with or contacting an independent midwife through the platform.
  • Technical data, such as device, browser, and usage information.

3. How We Use Your Information

  • To operate and improve the platform.
  • To help you browse, discover, and connect with independent midwives.
  • To verify identity, NMC registration status, and essential credentials of midwives.
  • To communicate with you about your account and platform updates.
  • To meet our legal and regulatory obligations.

4. Is My Personal Information Safe?

Your privacy is important to us. MidwifePlus stores your information securely and shares it only where necessary to operate the platform and help you connect with your chosen midwife, in accordance with this Privacy Policy.

5. Lawful Bases for Processing

We process personal information on the bases of your consent, the performance of a contract, our legitimate interests in operating the platform, and compliance with our legal obligations.

6. Sharing Your Information

We share your information with the independent midwife you choose to connect with, and with service providers who help us operate the platform. We do not sell your personal information.

7. Data Retention

We retain personal information only for as long as necessary for the purposes set out in this policy or as required by law.

8. Your Rights

Under the UK GDPR you have rights including access, rectification, erasure, restriction, objection, and data portability. To exercise these rights, please contact us using the details on our Contact page. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us through our Contact page.