About MidwifePlus
A digital marketplace helping families browse and connect with independent midwives offering maternity and postnatal services.
Our Mission
To help families find and connect with independent midwives, so each family can choose the professional who best matches their preferences, values, and circumstances during one of life's most important journeys.
Our Vision
To be the trusted marketplace where families can easily discover and connect with independent midwives. We envision a world where every family can choose the support that feels right for them, on their own terms.
Our Story
MidwifePlus is a digital marketplace that connects families with independent midwives. We provide a platform where families can browse profiles, discover independent professionals, and choose the midwife who best fits their needs. The services themselves are arranged directly with, and provided independently by, the chosen midwife.
Our Values
Excellence
We verify identity, NMC registration status, and essential credentials, and continually improve the platform experience we provide.
Compassion
We communicate with warmth and respect, recognising the personal nature of every family's journey through pregnancy and birth.
Community
We help families and independent midwives connect, building supportive networks that benefit everyone on the platform.